So you hear content this and content that - but what types of content are there? You can help to market your site with many different formats of content besides your typical keyword article. Here is a few ideas for your next content project:

Magazine articles: These can be in either print or online publications. Presenting yourself as an expert on a subject in your industry can greatly increase your exposure and sales. It will also set you apart from your competition by showing that you are taking an active role in your industry.

Brochures: Whoever said you can’t promote your online business offline. A good brochure will inform and teach your customers what your company is all about.

Ebooks: Want to talk for more than a mere article length? Maybe an ebook would be more of your style. Whether you want to offer exclusive information to your customers, or you would like some extra promotion, an ebook can give you a platform to speak from.

Blog: Well, it seems like everyone has a blog nowadays. Blogs are great for getting personal with your customers, as well as letting them have an inside look at your company. Great for establishing a personality to your site.

Forum posting: You can use forums to build a community, or you can also use forum posts elsewhere for marketing purposes. Promote dialogues between yourself and your customers to see what they are really after.

Newsletters: A newsletter is a great way to keep in touch with your customers. Let them know what you’ve added, what you’re looking to do in the future, and maybe even have some articles and resources for them to enjoy.

FAQ: See the same questions being asked to your customer service over and over again? Consider making an FAQ on all the pressing questions. You might want to cover common questions with your products and industry as well.

Tutorials/How-tos: Your products might come with manuals but let’s face it, who really reads manuals? Stave off the incoming assault on your customer service by providing tutorials to explain all the features on your products.

Email Autoresponders: There are many uses for autoresponders - you can tie them in with your newsletter or ebooks, use them to cover pricing and product inquiries, send out industry news and information, or utilize them as mini-courses for informational products.

Syndicated Articles: These articles are written specifically to be distributed by various article agencies. Including a link to your sites and quality content about the subject you are covering will get you a great deal of promotion.

This entry was posted on Sunday, June 11th, 2006 at 1:17 am and is filed under Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.